Understand the Role of the Publicist

In summary, publicist’s daily activities and responsibilities include:

• Writing press releases

• Creating press kits

• Pitching stories and music news to media

• Securing great media coverage

• Developing media contact lists

• Continuously building media contact relationships

• Always in-the-know of the latest media outlets relating to their clients

2. Understand Who Your Publicists Will Work With​

• Artists

• Tour Managers

• Agents

• Record label and distributors

• Media outlets (editors, journalists, bloggers, publishers, producers, etc.)

• Photographers

• Radio hosts and on-air talent

• Program and music directors

• Venues and promoters (when the act is on tour)

3. Understand Publicist Fees

Publicists are hired on a project-by-project basis or on a monthly retainer fee, so the fees range dramatically depending on the scope of the project. As an independent manager of a newer artist, you’ll likely be working with a publicist on a project-basis for an upcoming album release and/or tour, or you may be hiring them on a monthly basis. For a monthly fee deal, this can range from $1000 to $2000 for personal publicist. For a one-time project this can cost anywhere from $500 to $1500, depending on how long the project timeline is, and if photography sessions are included. But here at The Six South we work with you to establish a reasonable price.

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